I always like to show new clients in the Waterford area great examples of consistent branding – and one recently was the London Olympics.

From swimming to cycling and rowing to hockey; the logo, styling and typography all looked the same and was consistent wherever it appeared.  And lessons can be taken from this.

When you’re looking at your brand – it should be consistent through all marketing, including graphic design, website design and PR including photography.

Your target audience will then get to understand your ‘style’ and associate it with you – and not a competitor.

Remember though, your brand is not just a logo.  It’s who you are, and what you do, and how you do it – and that’s a post for another day!

So if you’re in the Waterford area, and keen to keep your style consistent across graphic design, website design and PR – give us a call today.