I always like to show new clients in the Waterford area great examples of consistent branding – and one recently was the London Olympics.
From swimming to cycling and rowing to hockey; the logo, styling and typography all looked the same and was consistent wherever it appeared. And lessons can be taken from this.
When you’re looking at your brand – it should be consistent through all marketing, including graphic design, website design and PR including photography.
Your target audience will then get to understand your ‘style’ and associate it with you – and not a competitor.
Remember though, your brand is not just a logo. It’s who you are, and what you do, and how you do it – and that’s a post for another day!
So if you’re in the Waterford area, and keen to keep your style consistent across graphic design, website design and PR – give us a call today.