Bags of style in rebranding for Co. Waterford company

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Bags of style in rebranding for Co. Waterford company

We recently completed the rebranding for a local company hand making stylish bags and accessories – povey.

Previously called Striking Designs, the company (owned by my wife Claire), generated plenty of positive feedback for the range of bags, mainly using oilcloth material.

A key point of the product is that each one is designed and handmade by Claire – a truly unique product. Therefore the logo had to be unique, memorable and eye-catching. The pebble design evokes a range of similar designs, but each one being unique – and this is what the povey brand stands for.

As well as a new brand, we’re creating an e-commerce website, and printed material. We’ll keep you posted when the site launches.

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