We’ve recently been appointed by an online children’s gift retailer to provide a marketing product launch for a clever alternative to sticking child’s pictures on the fridge door – the Li’l DaVinci art cabinet.

Birthday Gifts in Dungarvan, Co. Waterford, asked us to devise a marketing strategy to promote the product across Ireland. The marketing mix includes media relations activity, web development, social media and photography.

The product is a great idea that frames your lovely children’s pictures, whilst also providing useful storage for up to 50 drawings or certificates.

Breda Mackle of Birthday Gifts is the exclusive distributor of the Li’l DaVinci art cabinets in Ireland. We think it’s a great idea!